Bella Rock: This design features artwork by KC Hall, a Heiltsuk visual artist from Bella Bella in British Columbia, Canada. He is known for his unique ability to unite the traditional Formline art style with urban graffiti influence, creating a connection that spans generations and cultures.
Cool Runnings: Inspired by the Jamaica bobsled team’s performance at the 1988 Olympic Games in Calgary, by cliff diving at Rick’s Café in Negril, and first listening to Bob Marley’s “Waiting in Vain” on an outdoor jukebox in Buccoo Reef, Tobago back in the mid 70’s. Our Cool Runnings print pays tribute to Jamaican athleticism and our designers favorite BBQ reggae playlist.
Grey Poupon: Inspired by Paris, the city known for its café culture and designer boutiques. The fleur de lis pattern created for this design is said to signify perfection, light, and life, while traditionally used to represent French royalty. Ironically, at a toasted ham and cheddar chow down in the 2UNDR staff lunchroom we often hear our warehousemen asking, “Pardon me, can you pass me the Grey Poupon?”
Oaxaca: Inspired by the Mexican city of the same name… pronounced Wa-hah-ka, is best known for its indigenous peoples and cultures, who on their “Dia de Muertos”(Day of the Dead) holiday pay homage to their deceased family members. Our 2UNDR Oaxaca print is a tribute to the Aztec, Mayan, and Toltec cultures that celebrate their rich and colorful pagan roots and continue to be unified by their traditional beliefs.
Salmon Run: Inspired by the west coast seaport city of Vancouver in British Columbia, which is surrounded by mountains and ocean, while boasting a diverse ethnic population. The pattern itself is influenced by the native Haida art that populates the cities art scene while also integrating the modern and unique round building of the Science World, which is hidden within the pattern.
Pamplona: This print was inspired by the historic city in Spain, which is famous for the running of the bulls. There is a secret bull made of bulls within this graphic, and that's no bull.
Year of the Dog: (Weiner Dog): 2018 is the Year of the Dog in the Chinese Zodiac calendar, which we pay tribute to with our Limited Edition Dachshund print - man's best friend in a short-legged long-bodied hound.
Using the most advanced construction techniques and materials, the 2UNDR™ range provides more support than a standard brief with the best fit, comfort and style man has ever experienced. Taking inspiration from the kangaroo-pouch, 2UNDR™ features the unique and revolutionary "The Joey Pouch" to separate a man's most valuable assets from bodily contact to reduce unwanted skin-on-skin contact, providing less chafing, more control and an altogether more luxurious feel. The innovative design also delivers improved airflow keeping you cool when involved in strenuous activity or simply going about a busy day.
The vision of 2UNDR™ was simple. Inspired by the kangaroo-pouch, we set out to create a high performance men’s athletic underwear, with the versatility of everyday use. Using the most advanced construction techniques and materials, we were able to separate your equipment from your body to reduce unwanted skin-on-skin contact. With more support than a standard brief and improved airflow to keep you cool, the 2UNDR™ products provide the best fit, comfort and style a man could ever need.
Designed in Vancouver, worn everywhere.